Educational Animations for American Chemical Society
The American Chemical Society is one of the world’s largest scientific organizations, counting over 151,000 members in 140 countries. Founded more than 140 years ago, today the ACS supports and develops multiple educational and research programs, and a wide range of foundations, institutions, meetings, conferences, and publishing initiatives.
Project Goal
The Process
Additionally, we were able to expedite the production by optimizing the lookdev and style development step. Since all 10 animations were part of the same educational project, we developed and approved a style for one animation and applied it to all the others. This optimization approach can also benefit other client projects requiring multiple animations — later animations ordered by the same client with the same style do not require the lookdev and style development step, allowing Visual Science to offer a significant discount.
Why did we use this animation type?
This project required a high level of scientific accuracy, so we applied our most advanced animation type: High-End 3D. We created 3D assets capable of reconstructing crystal lattice models using data from crystallographic databases. The Visual Science team boasts both computational biology experts and PhD-qualified colleagues specializing in various fields of chemistry. The High-End animation type, based on scientifically accurate simulations, is unique in the scientific animation space, and Visual Science is the only company with such expertise in-house. We are honored that reputable organizations like the American Chemical Society rely on our proficiency. For all of our high-end animations, we developed a single visualization style using standard CPK coloring. To ensure the processes we visualized are clear and comprehensive, we incorporated 2D elements and freeze-frames into the animations.
Full animation
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